A specialised listing platform in English and Hindi, a 50% subsidy incentive to rope in sellers — these plans are part of the AAP-Delhi government’s ambitious e-commerce marketplace platform, ‘Dilli Bazar’.
Proposed under last year’s Rozgar Budget, the marketplace policy’s aim is to set up an online portal that will help sellers in Delhi showcase their unique products and services and reach a wider customer base. Officials in the government said the plan is to have 10,000 sellers on board at the time of the launch.
According to a Cabinet note prepared by the Industries department this year, ‘Dilli Bazar’ will comprise a specialised listing platform with key differentiators as well as an app. Transactions will be enabled through collaboration with an existing e-commerce partner.
As per the Cabinet note, the plan is to select and engage a Managed Service Provider (MSP) for three years (subject to extension). While the e-commerce marketplace will be an MSP-owned app, having an exclusive arrangement with the Delhi government to support city businesses, the listing platform will be designed and developed by MSP.
The MSP will be hired through an RFP (request for proposal) by the Delhi State Industrial and Infrastructure Development Corporation. Officials said following this, sellers will be registered on the listing platform. One can then look up their profile, products, go through the catalogue (images/ videos), get their contact details, location, as well as seller UPI. The platform will have an advanced search functionality using tags such as product, location, category, market and shops and it will be available in English and Hindi. Further, the platform’s discoverability and online mapping features will help users identify iconic markets and shops in Delhi from anywhere. “All markets and shops will be geo-tagged. Tourists and buyers can plan their shopping itinerary as per market, shop and product preferences as it will also have details like nearby Metro stations, restaurants etc…,” said an official. “The seller’s profile will be verified by the respective market associations, RWAs and governing bodies,” added the official. As an incentive to sellers in the initial phase, the government is planning a “50%” subsidy in handholding fees for two years from award of contract on the platform. Officials said the government will also offer packages to sellers. One will be a basic package, where the seller can choose to self-onboard using the system functionalities offered on the portal without any help from an MSP. The other will be an ‘e-commerce package’ where the government will bear 50% subsidy of the total cost of handholding fees for sellers boarded on the platform until two years. “The government will reimburse this to sellers through direct bank transfer. However, once the package period is completed, sellers will have to pay the handling fees,” said an official. Rs 20 crore has been earmarked for the project and initial expenses expected to be incurred in three years is Rs 70 crore — including payment of design and development fees and subsidies allocated to sellers — said a senior government official. The proposed yearly subsidies (seller hand-holding fees) are estimated to cost about Rs 55 crore for a 2-year period.