Sunday, Aug 13, 2023

Tiranga a bestseller in city shops

The NGO provides free boxes to people and organisations to collect flags fallen on roads the next day.

Pune Tiranga best seller, Pune tiranga shops, tiranga prices in Pune, Tiranga rate list, Har ghar tiranga, azadi ka amrit mahotsav, Independence day preparations, Independence day news, indian express newsPeople buy the Tricolour ahead of Independence Day in Pune on Sunnday. (Express Photo by Pavan Khengre)
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Tiranga a bestseller in city shops
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At Murudkar Zendewale and Fetewale in Budhwar Peth, the sale of tricolours is good every year “but a little better this time due to the Har Ghar Tiranga campaign”, said Girish Murudkar, its owner.

A heritage business that has been operational for three generations of the family, it is filled with orders from government organisations, corporate offices, schools and other educational institutions. “There is a huge demand for khadi and silk flags. We don’t sell plastic flags and discourage people from buying plastic flags from anywhere else,” said Girish. The flags here cost between Rs 30 and Rs 25000 depending on size and material. Murudkar Zendewale uses a part of its income to run an NGO called Bharat Flag Foundation. It was founded in 2002 with the purpose is to spread awareness about flag codes and do’s and don’ts.

The NGO provides free boxes to people and organisations to collect flags fallen on roads the next day. This year they experimented and released a short film on youtube titled, “Toh Kaun Hota?” to talk about the Tricolour, India’s youth and patriotism.

People can also pick up flags free of cost, as a result of an Har Ghar Tiranga initiative of the Pune Municipal Corporation (PMC) to distribute around 50,000 flags. “We have supplied all the flags among 15 ward offices. The citizens can collect these without any payment,” said Chetana Kerure, Deputy Municipal Commissioner. She added that PMC had to return 40 per cent of the flags to the manufacturers as these were found to be damaged. “The ward offices have been asked to return damaged flags so that these can be replaced,” Kerure said.

A shopkeeper at a market near Kothrud depot, says that most individuals come to buy flags to put up at home. For parents, this is an opportunity to explain the meaning of Independence to their children. Across the city, stalls and shops are covered in tricolour, and not just flags. There are pinwheels, garlands, buntings and apparel in the colours of the national flag. At Laxmi Road, where one is spoilt for choice, a makeshift stall has found T-shirts to be popular.

A tricoloured T-shirt, with the word ‘India” in blue replacing the chakra, costs around Rs 150 for an infant’s size. On Sunday evening, one of the buyers was Rekha who wanted a T-shirt for her 18-month-old son.

“We have celebrations in our building every year. There is flag hoisting, where we participate in singing the national anthem and being grateful for our freedom. After the ceremony, children are given biscuits, which makes them very happy,” she said.

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Then, there are white kurta sets that are selling out fast, with school teachers and parents being the major buyers. “Our white kurtas are out of stock,” says Piyu at a boutique on Tilak Road.

For many children, like the minor boy who sells flags from a stall at Nal Stop, Independence Day brings its own challenges. They get their stock of flags from Mandai and sell each for Rs 30. Tricolour wheels are handmade by them. “We try to finish the stock in three days, from August 13 and 15.

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If any stock is left, we sell it the next year,” he says. Another seller, 23-year-old Anil, says he doesn’t know why some days become important nationally. “I have observed people holding flags in January and August and there are pictures of flags on hoardings on the roads. We buy flags from Mumbai. Each bundle costs Rs 50 and contains around 100 flags. We invest Rs 5,000 at a time. It’s not like we successfully sell all the flags. Whatever remains is stored in our homes for the next national day,” he says.

First published on: 14-08-2023 at 04:49 IST
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